Transforming marketing confusion into clarity and measurable growth for smes.

With over 20 years’ experience, I help ambitious small businesses and SMEs uncover what works, create a clear marketing strategy and achieve sustainable growth.

I typically work with ambitious small businesses and SMEs ready to grow but lacking clear marketing or business direction.

I have expertise in education and the arts, start ups and edtech.

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Book a Marketing Clarity Consultation

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Book a Marketing Clarity Consultation

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Welcome to The Marketing Lab

I’m Lucy, and I founded The Marketing Lab to give business leaders clarity and confidence in their marketing. With over 20 years’ experience, I specialise in diagnosing what’s working, what’s holding you back, and building strategies that deliver measurable growth.

My approach is straightforward and practical, no jargon, no unnecessary complexity, just clear insight, tailored advice, and marketing strategies that support your wider business goals.

Over the years, I’ve worked with a wide range of businesses, from ambitious start-ups to established SMEs, helping them cut through the confusion and achieve sustainable results.

A woman in a navy blazer and blue pants standing outside a wooden door, smiling, with green and white hydrangea bushes nearby.
A smiling woman with blonde hair sitting on a leather and fabric sofa holding a blue mug, in a wood-paneled room.

No time for marketing?

I specialise in helping business leaders cut through the noise with clear, practical marketing diagnostics.

By identifying what’s working and what’s holding you back, I create the clarity and strategy you need to grow with confidence.

I provide insight and direction that ensures every marketing effort supports your bigger business goals.

Areas I typically support with as part of a strategy-led project include:

  • Marketing audits & diagnostics

  • Website reviews & content strategy

  • Lead generation planning & campaigns

  • New website projects & repositioning

  • Email campaigns & newsletters

We've been very pleased with Lucy's straight forward help, support and advice since engaging with Mkt Lab more than a year ago. She is flexible, honest, creative and resourceful. We are very happy to continue working with Mkt Lab on an ongoing basis.

William Townsend

Managing Director

Education Support Professionals

Businesses I’ve worked with

  • Education Support Professionals
  • EPI Consulting
  • Nimble E Learning
  • Studio 8 Art
  • Westonbirt School
  • Godolphin School
  • The Summer Camps Trust
  • City of Bristol College
  • Sutherland Cranial College of Osteopathy
  • Blue Squid Communications
  • Collegiate School
  • The word 'applica' inside a rectangular box with a blue outline, on a black circular background.
  • Logo of The Downs School and Sixth Form featuring a shield with a white horse and a red and blue background, with the school's name beneath.
  • Logo for Fanny's Distillery featuring a stylized, brown teapot with a spout and handle, surrounded by foliage, with the text 'Fanny's Distillery' below.
  • Black and white logo with the text 'UCL' in bold letters inside a black rectangle, with a small London Eye icon to the left of the text.
  • Logo for Grasshoppers Lakes & Private Estates Management featuring a cartoon grasshopper holding a paintbrush, with the text 'Grasshoppers Lakes & Private Estates Management' on a black circular background.

Contact us

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Or call me on 07901 521410.