A marketing strategy outlines a vision and defines how you will stand out. It should always support your overall business goals.

A marketing plan is a set of tactical actions that ensure you deliver the marketing strategy.

How will it help me?

Knowing where your business is going means you can plan and prioritise activity.

You will feel more in control and have more confidence in your business and in feeling you can reach your goals!

Using the marketing questionnaire and some deep dive analysis, I will create a marketing strategy for you.

This will include:

1. Goal Setting

2. Marketing Channels

3. Messaging

4. Budget

5. Measurement

When you start to see marketing working, you can build on your credibility through promoting your wins online. This will increase your brand awareness, generate more leads, and increase your confidence in your business.

Lucy, has been working as a marketing consultant with the Trust for a year. This has given focus to the direction of the charity and improved data management. Lucy has been a fantastic contributor with the enthusiasm and professionalism needed for a tight brief. We are continuing to work together to bring the importance of summer camps to more UK children.

Joanna Walter

Camp Director

The Summer Camps Trust