Hi, I'm Lucy, I created Mkt Lab to offer strategic marketing expertise in an easy to follow way without the cost of a full-time marketing director. As a CIM Fellow with a Level 7 Marketing Leadership Qualification and a BSc (Hons) in Business, I bring the experience and energy to drive your business forward.
Consulted with an energy sector start-up to develop the first website, define service offerings, and establish strong market positioning. Working with the CEO and founding directors.
Outcome
Consistent brand and marketing, two industry awards, securing a win and a shortlist within a year. Continues to be a very successful business.
Fourth employee at a SaaS technology start-up. Led all marketing activity including bringing in online webinars and demo on demands to sell products and generate inbound leads.
Outcome
700% growth in the customer base within 3-years. Every sale had marketing touchpoints. Successful new product launches.
Marketing consultancy for a successful, bespoke recruitment firm requiring part time marketing support to drive content, website and case studies leading to an increase in sales.
Outcome
Efforts have delivered 500+ new newsletter subscribers and new high worth recruitment contracts. Ongoing consultancy work.
Consultant Head of Marketing for Sixth Form College. Undertook management of marketing team, devised enrolment campaigns including radio and outdoor ads, social media and prospectuses.
Outcome
Successful fractional or short-term marketing consultancy to lead the marketing team and drive all related marketing activity.
Led the marketing and rebranding of a major adult education college, leading the website redesign, revamp of course materials, membership magazine, and course sales strategy.
Outcome
Courses quickly sold out. College members were given personalised profiles allowing seamless online bookings and improved user experience.
Marketing consultant for an e-learning start-up. Worked on initial PR efforts, securing coverage. Set up social media channels and worked with the team to develop the first website.
Outcome
Wrote an award entry which won its category that year for 'Best New E-learning Product'. This has grown into a very successful business.
Working with a successful team of creative artists to scope and support their inaugural annual art show and sale of works, showcasing local talent from more than 16 creative individual artists.
Outcome
Successful delivery of the show with 30% of all art on display sold at the ticket price. Local PR coverage and calls for a repeat next year.
Working with an outdoor learning charity to improve their sales strategy, realign and boost all marketing activity and to bring wider awareness to their core purpose, their 'Why?' to drive success.
Outcome
Successful delivery of summer course programme and improved marketing activity. Ongoing consultancy to deliver results.
Implemented a fee reduction strategy to reposition the school in the marketplace. Undertook competitor research, and data analysis and presented to the Governing Board to gain approval.
Outcome
Lower fees were implemented resulting in growth in student numbers. Shortlisted for TES award for Financial Initiative of the Year.
I'm a Fellow of the Chartered Institute of Marketing (CIM), and have been a member for more than a decade.
'Earners of the FCIM badge are Fellows of the CIM and senior marketing directors or consultants with strong strategic experience, operating at or around board level'.
CIM
Business graduate with a one year placement in the commercial sector.
This was a pure business course covering all the core elements of business including marketing, sales, HR, statistics and data management, customers and growth.
'Holders of this Award:
1. Can identify key influences on an organisation's future and match them with resources to determine direction.
2. Meet the challenges of change management
3. Build client relationships within an organisation or as a consultant'.
CIM