behind mkt lab

 Consulted with an energy sector start-up to develop the first website, define service offerings, and establish strong market positioning. Working with the CEO and founding directors.

Outcome

 Consistent brand and marketing, two industry awards, securing a win and a shortlist within a year. Continues to be a very successful business.  

Fourth employee at a SaaS technology start-up. Led all marketing activity including bringing in online webinars and demo on demands to sell products and generate inbound leads. 

Outcome

700% growth in the customer base within 3-years. Every sale had marketing touchpoints. Successful new product launches.

   Marketing consultancy for a successful, bespoke recruitment firm requiring part time marketing support to drive content, website and case studies leading to an increase in sales.

Outcome

Efforts have delivered 500+ new newsletter subscribers and new high worth recruitment contracts. Ongoing consultancy work. 

   Consultant Head of Marketing for Sixth Form College. Undertook management of  marketing team, devised enrolment campaigns including radio and outdoor ads, social media and prospectuses. 

Outcome

Successful fractional or short-term marketing consultancy to lead the marketing team and drive all related marketing activity. 

Led the marketing and rebranding of a major adult education college, leading the website redesign, revamp of course materials, membership magazine, and course sales strategy.

Outcome
Courses quickly sold out. College members were given personalised profiles allowing seamless online bookings and improved user experience.

Marketing consultant for an e-learning start-up. Worked on initial PR efforts, securing coverage. Set up social media channels and worked with the team to develop the first  website.

Outcome

 Wrote an award entry which won its category that year for 'Best New E-learning Product'. This has grown into a very successful business. 

   Working with a successful team of creative artists to scope and support their inaugural annual art show and sale of works, showcasing local talent from more than 16 creative individual artists.

Outcome

Successful delivery of the show with 30% of all art on display sold at the ticket price. Local PR coverage and calls for a repeat next year.

   Working with an outdoor learning charity to improve their sales strategy, realign and boost all marketing activity and to bring wider awareness to their core purpose, their 'Why?' to drive success.

Outcome

Successful delivery of summer course programme and improved marketing activity. Ongoing consultancy to deliver results.

  Implemented a fee reduction strategy to reposition the school in the marketplace. Undertook competitor research, and data analysis and presented to the Governing Board to gain approval.

Outcome

Lower fees were implemented resulting in growth in student numbers. Shortlisted for TES award for Financial Initiative of the Year.