Discover the Power of Marketing
Hi, I'm Lucy, I created Mkt Lab to offer marketing expertise in an easy-to-follow way without the cost of a full-time marketing director. As a CIM Fellow (FCIM) with a Level 7 Marketing Leadership Qualification and a BSc (Hons) in Business, I bring the experience and energy to drive your business forward.
My Experience
About Me
After graduating with a degree in Business, I went to work for IPC Media in London, now part of Future PLC, and spent six years learning the business of magazine publishing at a time when magazines were the major consumer media, along with TV and newspapers.
When the internet boom hit, I moved to a web development agency as a Project Manager working on various websites for a range of clients.
I then worked for myself as a freelance marketing consultant for various businesses before heading to the US with my family to live for 3 years. During this time, I was also raising our three young children. On our return, I continued freelancing as a marketing consultant before joining a local independent school as Director of Marketing for 5 years. From there, I moved to a SaaS tech start up as Head of Marketing and the 4th hire in the team. I worked with the founders and early team to scale the business for 3.5yrs, growing it from 200 to 1,500 customers.
Missing the variety of consulting, I returned to it in 2023, setting up Mkt Lab to offer marketing support to start ups and business owners. I love the breadth of work and really enjoy meeting so many business owners, helping them to succeed in their chosen field.
Outside of marketing work, I am keen swimmer and a volunteer coach in my local competitive swimming club where I'm a squad lead and Level 2 swim instructor. I also enjoy amateur landscape photography (see a few of my pictures below!) and love upcycling furniture and, renovating property of which we have completed several and have one work-in-progress!
A few pictures
credentials
FCIM
CIM Leadership Programme
BSc (Hons) Business
I'm a Fellow of the Chartered Institute of Marketing (CIM), and have been a member for more than a decade.
'Earners of the FCIM badge are Fellows of the CIM and senior marketing directors or consultants with strong strategic experience, operating at or around board level'.
CIM
BSc (Hons) Business
CIM Leadership Programme
BSc (Hons) Business
Business graduate with a one year placement in the commercial sector.
This was a pure business course covering all the core elements of business including marketing, sales, HR, statistics and data management, customers and growth.
CIM Leadership Programme
CIM Leadership Programme
CIM Leadership Programme
'Holders of this Award:
1. Can identify key influences on an organisation's future and match them with resources to determine direction.
2. Meet the challenges of change management
3. Build client relationships within an organisation or as a consultant'.
CIM