5 Signs You Need a Marketing Health Check
Marketing can feel like a guessing game, especially without a clear strategy. You’re investing time and money, but the results aren’t coming in.
If that sounds familiar, it might be time for a Marketing Health Check, a structured review of your marketing activity to identify what’s working, what’s not, and where you can make improvements.
Here are five key signs your marketing might need a check-up!
1. You’re struggling to see results
You’re putting in the effort, posting on social media, running ads and sending emails but you’re not seeing the engagement, leads, or sales you expected. This is a sign that your strategy needs clarity.
2. Your branding is inconsistent
Your logo, colours, or fonts change across different platforms.
You use different tones of voice depending on the day.
Your social media templates don’t reflect your brand identity.
Brand consistency is key to recognition and trust. If your branding is inconsistent, your audience may not understand what you are offering, which can be confusing.
3. Your messaging is unclear
Do you know what your key messages are?
Do your customers?
Your marketing should communicate who you are, what you do, and why you’re different clearly and consistently. If your messaging is vague or confusing, it needs to be refined.
4. You’re unsure who your main competitors are
Analysing your competitors helps you identify gaps in the market, understand industry trends, and differentiate your business.
5. You don’t know where to invest your marketing budget
Should you focus on social media, SEO, paid ads, content marketing? There are so many options! Without clear direction, you risk wasting money on tactics that don’t bring results. A marketing health check helps you prioritise what will work best for your business.
What is a Marketing Health Check?
This is why I offer Marketing Health Checks (also known as a marketing audit). A deep dive into your existing marketing activity.
It analyses:
✔️ Your competitive landscape
✔️ Strengths, weaknesses, opportunities, and threats (SWOT)
✔️ Your brand positioning and messaging
✔️ Your ideal customers (buyer personas)
✔️ Where your budget and resources should be focused
Reviewing your marketing regularly ensures you’re making informed decisions and getting the best return on your investment.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Need clarity on your marketing?
Whether you’re a start-up looking to build a solid foundation or an SME that’s never reviewed marketing, a Marketing Health Check provides clear, actionable steps to move forward with confidence.
📩 Book your marketing health check today: lucy@mktlab.co.uk
Wondering why I call it a Marketing Health Check? Because just like a health check-up, it gives you insights, diagnostics, and practical solutions to keep your marketing performing at its best!