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Marketing strategy
What is a Marketing Strategy?
Think of a marketing strategy as being a roadmap to help you know where your business is heading. A marketing plan is a set of tactical actions that ensure you deliver the overall marketing strategy and business goals.
A marketing strategy is longer-term and outlines a vision and defines how you will stand out. A marketing strategy should always support your overall business goals.
How will this help me?
Knowing where your business is going means you can plan and prioritise activity. You will feel more in control and have more confidence in your business and in feeling you can reach your goals!
Book Marketing Strategy
This service provides your business with a detailed marketing strategy and includes the Full Marketing Health Check.
Steps 1 and 2 | Researching your business
Step 1 | Marketing Questionnaire
Step One is to complete my marketing review questionnaire.
I'll use your responses from the questionnaire to get a better understanding of your business and what you want to achieve.
Step 2 | Full Marketing Health Check
Using your responses to the questionnaire, I will add my own research and create a
Full Marketing Health Check for you.
This is a colourful slide deck packed with information and analysis on your sector that you also get to keep as part of the marketing strategy process.
Step 3 | Strategy development
Step 3 | Marketing Strategy Development
Using the marketing questionnaire and analysis in the Full Marketing Health Check, I will create a marketing strategy for you which will cover the elements below. This will serve as an overall roadmap for you to follow.
1. Goal Setting
- Set SMART (specific, measurable, achievable, realistic and timebound) goals for you to focus on (e.g.: increase website traffic by 20% in 3 months).
- Set marketing goals that support your business goals.
- Balance short-term gains with long-term growth.
2. Marketing Channels
- Suggest optimum marketing channels for your business.
- For example, content marketing, email marketing, paid advertising, website and SEO.
3. Messaging
- Use your ideal customer personas from the Full Marketing Health Check to tailor messaging that resonates with your audiences
- Demonstrate how you solve specific issues.
4. Budget
- Set a realistic marketing budget for the next 12 months.
5. Measurement
- Set up Key Performance Indicators (KPIs) to track your success.
- KPIs will always be measurable so you can track performance.
- Review and celebrate successes.
When you start to see your marketing working, you can build on your credibility through promoting your wins online! This will increase your brand awareness, generate more leads, and increase your confidence in your business.
Level up your marketing! If you need help implementing the strategy, I can help. Email me on lucy@mktlab.co.uk for a quick call.
