january 2025
Welcome to 2025!
A new year brings fresh opportunities to work on your marketing and set your business up for success in 2025.
If, like me, you want to hit the ground running in Jan and focus on planning for the year ahead, I can help you with my mini marketing health check and my marketing workbook for business owners and small businesses.
These are packed with information in a straightforward, simple format that will help you to focus on your business, know where the road blocks are and set you up with your goals and marketing planning for the year.
Happy marketing 😀
Lucy
Mini Marketing Health Check
If you have not looked at your marketing with an external eye recently, I can help with my mini marketing health check. It will help you to start the year with a clear understanding of your marketing strengths and any areas for improvement.
The Mini Marketing Health Check is designed specifically for small businesses to identify what’s working and what needs your attention.
It covers analysis on the wider market that you operate in, sector analysis, a look at your businesses strengths and opportunities plus areas to focus on, information on your main competitors and a look at your own marketing activity and where you could make any improvements.
This will help you to optimise your marketing for 2025.
Provides actionable recommendations to drive results.
Perfect for ensuring you’re on the right track in 2025.
Marketing Strategy Made Simple
Marketing Workbook for Business Owners
Marketing often seems overwhelming with so many elements to it, but it doesn’t have to be.
I have created a marketing workbook, Marketing Strategy Made Simple. This is a step-by-step guide to creating a focused and effective marketing strategy for business owners and small businesses.
The workbook is 36 pages packed with sections on the fundamentals of marketing with a completed example for each area so you can see how to use the key frameworks. These are followed by a template for each area to work through for your own business.
It will help you to set achievable goals to keep your business on track.
Define and understand your target audience.
Explore essential tools to understand your market and your competitors.
Craft your marketing mix and messaging with clarity.
Get your copy online for £40 and start building a winning marketing plan!
Get Marketing Planning
Ad hoc marketing can feel quick, but it’s rarely effective. It is better to plan your marketing on a quarterly basis, set clear and measurable goals and make sure it aligns to the overall business strategy.
Taking time to plan your marketing strategy for the next quarter can:
Help you to allocate resources more efficiently.
Ensure your marketing aligns with your overall business goals.
Provide clarity and reduce stress because you know what to do and when.
Get you better results!
If you need support with your marketing, please be in touch. I offer day rates and retainer arrangements.
Wishing you a successful 2025 for your business.
For more resources and guidance, visit Mkt Lab.